On August 11th, the first official LEGO store in Vietnam was officially opened at the Takashimaya shopping center (District 1, Ho Chi Minh City). This store is expected to become a new playground and shopping destination for Vietnamese people, especially for younger customers. At the same time, LEGO believes that this store will be a “flagship” that opens the door to a long-term, sustainable partnership between LEGO and Vietnam.
Not only aimed at showcasing the latest models or boosting sales, but at the LEGO store, children will be inspired to unleash their creativity and excitement, thanks to the interesting details embedded in every design corner – just like how LEGO has always kept everyone “engaged” for many years.
One of the highlights not to be missed throughout the opening event chain is the presence of a 3D version of the famous 1970s Ferrari supercar model, recreated vividly with colorful LEGO bricks to life size.
According to LEGO representatives, this special “supercar” model was created from 78,496 LEGO pieces, took 164 hours to design, and was assembled over 480 hours. With meticulous attention to detail, the LEGO Ferrari model promises to captivate children and nurture their passion for unlimited creativity with LEGO, just like many generations before.
Moreover, the LEGO store is also a haven for hardcore fans who love to collect exclusive sets available in Vietnam. During this occasion, two exclusive models at the store include a Pacman arcade game model and a lion knight castle. For those who may not know, these are exclusive models that are very popular among LEGO fans worldwide.
At the opening ceremony, Mr. Rohan Mathur, Marketing Director for Southeast Asia at the LEGO Group, emphasized the importance of the first official store: “Learning through play has always been one of LEGO’s core values. We develop creative products suitable for many user groups. When the products arrive at the store, this is where we create unique, engaging experience spaces that stimulate creativity.”
Sharing the same view as Mr. Rohan, Ms. Đặng Ngọc, General Director of Viet Tinh Anh, LEGO’s distributor in Vietnam, stated: “Viet Tinh Anh believes that the opening of the first official LEGO store at Takashimaya will mark an important milestone in our journey to bring joy and inspiration to Vietnamese consumers, especially children. The store not only focuses on product display but also prioritizes customer interaction and experience. In the coming time, Viet Tinh Anh and LEGO will organize many activities to create exciting playgrounds for those who love creativity.”
Located in a prime spot within the bustling Takashimaya shopping center, the LEGO store is the perfect choice for parents looking for a place where their children can immerse themselves in their own creative world and enjoy “unlimited play” in a healthy and intellectual manner.
To celebrate the opening of the first official LEGO store in Vietnam, customers visiting the store during this time will receive many attractive gifts, as well as discounts of up to 40% from August 11 to September 9. Additionally, every weekend, children will get to experience assembling models from LEGO bricks in the Ferrari area and take their creations home after completion.
About the LEGO Group
The mission of the LEGO Group is to inspire and develop future generations through the influence of play. Originating from interlocking toy bricks, LEGO sets provide children and fans with the freedom to build according to their imagination. The LEGO Group was founded in Billund, Denmark, in 1932 by Ole Kirk Kristiansen. The name LEGO is a combination of the first two letters of the words Leg Godt, meaning “play well.” Today, the headquarters of the group remains in Billund as a family-owned company. The group’s products are sold in 130 countries. For more information, readers can visit www.LEGO.com.
As a leading building toy brand from Denmark, present in over 140 countries, LEGO brings a world of creativity to children. LEGO offers many product lines suitable for different ages and developmental stages of children. From a few simple bricks with basic colors, that little brick has become the foundation of over 18,000 LEGO products. According to LEGO Play Well’s recent research, play not only brings joy but also plays an important role in childhood development, fostering family happiness. The LEGO brand has gone through a 90-year journey bringing colorful bricks to awaken the creative potential of millions of children and adults around the world.