As we reported, Faker – the mid-laner for T1 has decided to become the representative face for an ice cream brand in South Korea. The image of the “Demon King” will appear on the packaging of these ice cream bars.
The ice cream brand is Lotte Confectionery World Cone. Lotte Confectionery chose Faker because of his significant influence on the behavior of South Korean youth recently. Over eight years of professional gaming, Faker has achieved all the prestigious titles that a League of Legends player dreams of.
With an annual profit of 750 million won (over 14 billion VND), Lotte Confectionery is the top ice cream brand in South Korea. Their top position has been maintained for the past 20 years, and no one in South Korea is unaware of them. Since it is a type of cone ice cream and individually packaged, consumers can purchase World Cone at any retailer across South Korea. The ice cream brand of Faker comes in three flavors: chocolate, vanilla, and apple.
If you are wondering how Faker’s role as “ice cream brand ambassador” affects Lotte World Cone, recently, Lotte announced that sales of this brand in May 2020 increased by 15% compared to the same period last year. This has been referred to by South Korean media as the “Faker Effect.” Remember that a 15% revenue increase is no small number, especially for a large brand like Lotte.
It can be assured that a large portion of that “15%” comes from esports gamers in general and Faker’s fans in particular. Even Vietnamese fans living in South Korea often share photos of Faker ice cream on social media, proudly stating that “because of Faker, I eat this ice cream.”
Many still believe that Faker’s posing is, to put it fairly, quite “awkward,” looking innocent and humble like the guy next door. However, that might be the intention of the brand and Faker to create a more relatable feeling for users, as he is so adorable that everyone wants to take pictures with him, even though it’s just an ice cream stick.
Currently, Vietnamese gamers are almost unable to purchase this ice cream. However, there are rumors that Lotte intends to export this ice cream to many countries around the world. If this becomes a reality, in the near future, Vietnamese gamers will have the opportunity to enjoy the ice cream from their idol.
Previously, according to Chinese media, Faker is among the top 5 “national treasures” of South Korea at the moment. He is on par with the music group BTS, director Bong Joon-ho of the movie Parasite, figure skater Kim Yu-na, and football player Son Heung-min. It can be said that 2020 has been a smooth year for Faker’s career as his fortunes soar like a kite in the wind – an undeniable success at such a young age. Hopefully, World Cone ice cream will soon arrive in Vietnam to satisfy the desire to “check in with the idol” of the 500 brothers out there.