As we know, recently, members of T1’s League of Legends team participated in a promotional campaign for KLEVV’s CRAS XR RGB SSD, a premium brand by Essencore, a major supplier in the DRAM products and NAND Flash applications sector.
And just two weeks after this advertisement was launched, it recorded an extremely impressive statistic, if not a record, surpassing 2.8 million views on YouTube.
KLEVV is a leading brand in the production of high-end computer and laptop memory components. As you might guess, in such a hardcore field, no matter how high the quality, KLEVV would struggle to increase their visibility.
The evidence is that this brand’s YouTube channel, despite being active for a long time, only has about 3000 followers, and typical advertisement clips only fluctuate in views from a few thousand to a few hundred, or even just a few dozen.
However, when collaborating with T1, it’s a different story. KLEVV is one of the oldest partners of the former SKT, and T1 has been collaborating with the number one League of Legends team in South Korea since 2015. In fact, most of KLEVV’s video clips with the highest engagement on YouTube are related to SKT.
This shows that the allure that T1 brings to KLEVV is significant, but to the extent that this brand has a million-view advertisement is something few would dare to imagine. Of course, among the 2.8 million viewers, many came just to admire the images of their idols.
But even so, with some simple probability statistics, KLEVV understands that they will likely gain a considerable number of new customers from that advertisement. For T1, as the faces of the team members gain more visibility across media and social networks, the team’s allure has significantly increased over the past two years.
With their return to the top of League of Legends in South Korea in 2019, the story of the king’s return from the ashes truly created a fresh wave of inspiration, helping T1 break numerous viewer records for matches, followership on streams, and social media platforms.