Today, the interactive livestream platform ON Live, developed in collaboration with VTVcab and SOOP (formerly AfreecaTV), officially launched a comprehensive upgraded version, marking a significant shift in its development strategy towards international standards. LCK 2026 is the opening event for a new journey of ON Live in enhancing user experience and expanding the digital content ecosystem.
LCK 2026 – An Impressive Opening Shot
The excitement of the LCK 2026 tournament is more explosive than ever as ON Live officially launches its comprehensive upgraded version. This time, the platform offers a series of exclusive perks for the League of Legends community.
The highlight attracting thousands of viewers is the exclusive co-streaming sessions led by renowned casters like Hoàng Luân and Đức Mạnh. Here, audiences can enjoy spectacular matches while having the chance to receive a “rain” of phone cards and valuable items through the exclusive Drops feature. Notably, official player jerseys and exclusive gift packages from ON Live will be awarded to lucky viewers, turning each match into an unprecedented lively festival.
ON Live’s Strategic Shift in 2026
Beginning in 2023 through a strategic partnership between VTVcab and AfreecaTV, ON Live has quickly established itself as the leading interactive livestream platform in Vietnam. To date, the comprehensive transformation of ON Live with partner SOOP (formerly AfreecaTV) marks a significant milestone, perfectly combining VTVcab’s vast copyright repository, ON Live Esports, and top-tier technology from South Korea.
This vision is not limited to Esports content but is expanding into international sports and entertainment fields. With the new version, users can watch tournaments, movies, or simply enjoy moments of being pampered with streamers and idols. The content diversification strategy aims to optimize visual experiences and interactivity through the guidance of the streamer and idol team. This is also the core factor enabling ON Live to keep pace with global livestream trends, while asserting its role as a sustainable bridge between digital content and the fan community in this new era.
Enhancing Live Experience with Unique Features
ON Live sets a new standard by eliminating the gap between viewers and streamers, turning the viewing experience into an exciting role-playing adventure.
Streamer Challenge: Establishing Top Fan Status
This feature allows viewers to directly set challenges for streamers, increasing interactivity and creating unforgettable entertainment moments. This is also an opportunity for users to affirm their “Top Fan” status, strengthening the bond between fans and idols in a dynamic digital space.
Interactive: Diverse Scenarios from Streamers’ Unlimited Creativity
Considered one of the most special features of ON Live, Interactive (ITR) allows viewers to solve puzzles directly through question sets displayed on the livestream screen. In the new version, ON Live empowers the streamer team to coordinate the broadcast sessions, allowing them to design and lead unique interactive scenarios to engage directly with the fan community. The uniquely flexible customization of the Interactive feature ensures viewers have a content experience that far exceeds traditional livestream forms.
Personalized Unique Experience
Additionally, the platform adds a series of personalized features such as private chat between users, setting up personal profiles, customizing avatars, etc., to optimize the experience journey. Alongside that, all items from the old version such as balloons, stickers, or subscription packages have been converted into Gems and Plus subscriptions, ensuring a seamless experience for users when transitioning to the new version.
Drops Feature: “Winning the Lottery” During the Live Session
Unlike traditional gift-giving methods, the Drops feature brings extreme excitement as prizes are dropped randomly. Viewers will experience the thrill of unexpectedly “winning” phone cards, hot game gift codes, or attractive discount vouchers while watching intense battles.
With the participation of a series of famous streamers, KOLs, and idols on ON Live, they not only contribute to “fueling” top Esports tournaments but also expand the interactive space through vibrant entertainment, music programs, and online exchanges. Along with that, a “rain” of phone cards and a series of valuable gift codes are continuously awarded during the broadcasts. This is the golden time for users to directly experience groundbreaking features while owning the most attractive gifts from ON Live’s content creator community.
Experience the era of interactive livestreaming now at:
Website: https://www.onlive.vn/
Download the app on App Store and CH Play: https://onlive.onelink.me/FE9l/onlivep