Recently, the ADC of TOP Esports – JackeyLove shocked fans when he posted images of the Dior x Air Jordan 1 High OG – A collaborative product between Nike – Air Jordan – the largest sports fashion brand in the world, and Dior – the giant in the high-end fashion industry of France, to commemorate the 35th anniversary of the Air Jordan and also 35 years of Dior Men in the U.S.
It is known that the price of the Dior x Air Jordan 1 High OG shoes in China starts at 71,599 Renminbi, equivalent to nearly… 240 million VND, and currently holds the record for the highest selling product of the Air Jordan brand.
In Vietnam, the Dior x Air Jordan 1 High OG shoes are also being sold for prices ranging from 270 – 300 million VND per pair. However, according to Chinese media, this model might even cost more than 2.5 times that amount, as it is a limited production run with only 8,000 pairs released worldwide.
For rare size versions and limited quantities, the price can reach up to 189,999 Renminbi (for the super size 47.5 yard), equivalent to about 630 million VND, and even having the money doesn’t guarantee you can buy them. Just 5 days before the Dior x Air Jordan 1 High OG launch, there were already 5 million orders placed with Nike, and that number continues to skyrocket every hour.
As for JackeyLove, appearing in Nike’s advertising campaign to promote this shoe line as the number one League of Legends star in the LPL might also be a gift he received from Nike, and perhaps JackeyLove didn’t spend a dime to own the dream shoes of millions of fashion followers worldwide. Nevertheless, this further proves how valuable JackeyLove’s brand is.