The LCK tournament is one of the most prestigious League of Legends competitions, as well as being one of the highest quality leagues in the world of League of Legends. It is also the tournament that has won the most World Championship titles, with 6 championships in the highest level of League of Legends, out of a total of 10 editions. It can be said that, to this day, although LPL has somewhat surpassed in terms of team quality and players, the history and reputation of the LCK are undeniable.
Recently, this tournament has further enhanced its reputation in the eyes of the international community by partnering with the world-renowned luxury jewelry brand Tiffany & Co. to promote both brands to a wider audience.
According to reports from the Korean press, Tiffany & Co. will collaborate with the LCK for a period of 3 years, starting from the 2021 Summer Split. Accordingly, the players who lift the LCK championship trophy starting this Summer will receive a gift from Tiffany & Co., which is a ring from their Tiffany 1837™ Makers collection. The silver ring valued at over 12 million VND will also be engraved with the owner’s name. In addition, the MVP of the finals will receive an 18K gold bracelet valued at $9,000 (~ 200 million VND).
Tiffany & Co. is a jewelry brand headquartered in New York City, USA. Its main products include jewelry, silverware, porcelain, crystal, perfume, watches, fashion accessories, and leather goods. The company’s flagship products are diamond jewelry.
The collaboration with Tiffany & Co. will not only help promote the LCK brand to European and American countries, but this jewelry brand is also expected to create a stir in the land of Kim Chi. Additionally, LCK players will have even more motivation, for the championship, for the ticket to the World Championship, and for the honor bestowed upon the ultimate winner.