On June 1, 2024, the Hanwha Life Esports (HLE) team will have its first direct meeting and interaction with esports fans at the “2024 HLE Global Fan Fest in Vietnam” held in Ho Chi Minh City. This is an opportunity for the HLE players to connect with fans in Vietnam, as well as to further establish Hanwha Life’s presence alongside its insurance business to demonstrate their commitment to serving the Vietnamese people.
This is one of the activities aimed at enhancing Hanwha Life’s position in general and Hanwha Life Esports in particular in the Southeast Asian market. Accordingly, the entire official lineup of HLE, including head coach Choi In-kyu and coach Lee Jae-ha, as well as players “Doran” Choi Hyeonjun, “Peanut” Han Wangho, “Zeka” Kim Geonwoo, “Viper” Park Dohyeon, and “Delight” Yu Hwanjung will be present at the event to interact with 1,500 attendees, including Hanwha Life’s guests and HLE fans in Vietnam.
The event will include a variety of interactive activities in areas such as the HLE photo booth and cheer sign decoration area. Notably, in the “Mundo” game area, participants will compete one-on-one with the League of Legends champion Dr. Mundo, and the winner will have the opportunity to play a friendly match with HLE players.
The highlight of the event will be a direct interaction program between fans and HLE players, along with many exciting activities, including Q&A sessions with players, HLE mini games, a one-on-one friendly match with the winner of the “Mundo” game, and especially a signing session for lucky fans in the raffle right at the event.
The program will also feature commentator Hoàng Luân, who is beloved by the community and has over 580,000 followers on social media, in the role of MC for the event, connecting HLE players with fans throughout the program.
“Through this event, we hope that esports fans, as well as Hanwha Life customers, will have diverse and interesting experiences and activities,” said a representative from HLE.
“We hope that through Esports in general and this event in particular, the brand values of Hanwha Life will continue to be built and developed in a friendly and connected manner with Vietnamese youth while always putting customers at the center to help improve the lives of the people and make them more secure and better,” the representative added.
As the Hallyu wave continues to spread worldwide through K-pop, K-dramas, K-movies, and recently esports development, Vietnam is now viewed as a potential market with over 35% of the population belonging to the Millennial and Gen Z generations, expected to see rapid growth in Gaming and Esports. The Global Fan Fest is implemented in parallel with Hanwha Life’s localization strategy in the Vietnamese market.
Introduction to Hanwha Life Esports
Hanwha Life Esports (HLE) is a professional esports team established by Hanwha Life in 2018. Currently, HLE operates a League of Legends (LoL) team. HLE aims to convey Hanwha Life’s LIFEPLUS values through esports, bringing passion and inspiration for the daily lives of the digital generation aged from teenagers to thirty-somethings, and creating a new culture in the esports field. For more information about HLE, please visit www.hle.kr or the official Facebook Fanpage: https://facebook.com/HLE.lol