Today, Apple unveiled the iPhone 17 Pro and iPhone 17 Pro Max with a striking new design, bringing a significant leap in performance. Both versions are equipped with the A19 Pro chip, the most powerful and efficient iPhone chip to date, supporting an advanced camera system, a new elite mobile gaming experience, and Apple Intelligence. With a vapor chamber designed by Apple laser-welded into the sturdy, lightweight aluminum unibody, the iPhone 17 Pro and iPhone 17 Pro Max deliver the best performance ever seen from Apple and a breakthrough in battery life. The three 48MP Fusion cameras — Main, Ultra Wide, and entirely new Telephoto — provide photography capabilities equivalent to eight lenses, including the farthest optical zoom capability ever on an iPhone at 8x. Additionally, the improved 18MP Center Stage front camera elevates selfie photography to new heights. Featuring video capabilities that are a first in the mobile industry designed for professional filmmakers and content creators such as ProRes RAW, Apple Log 2, and Genlock, the iPhone seamlessly integrates further into production workflows from large to small. Both versions feature a front Ceramic Shield 2 that is three times more scratch-resistant. For the first time, Ceramic Shield is equipped to protect the back of the iPhone.
The iPhone 17 Pro and iPhone 17 Pro Max come in three beautiful new colors: deep blue, cosmic orange, and silver. Pre-orders start from Friday, September 12. The products will be available from Friday, September 19.
“So far, the iPhone 17 Pro is the most powerful iPhone we have ever created, with a stunning new design restructured from the inside out to optimize performance and deliver a breakthrough in battery life,” shared Greg Joswiak, Apple’s Senior Vice President of Global Marketing. “With three 48MP Fusion cameras, a new Center Stage front camera experience, and professional video features, the creative opportunities for users are endless. The iPhone 17 Pro sets a new standard for the smartphone industry and is a significant upgrade for our most discerning customers.”
Front and back of the two iPhone 17 Pro devices.
The three iPhone 17 Pro devices showcasing the new colors of the product line.
New Design for Sustained High Performance
The new polished aluminum unibody design crafted from aerospace-grade lightweight 7000-series aluminum provides the best thermal performance ever on an iPhone. On the back, the raised section creates extra space for internal components, allowing for a larger battery. The antennas are integrated around the perimeter, creating the highest performing antenna system ever on an iPhone.
The innovative internal design features a vapor chamber designed by Apple to enhance performance and thermal management. Ionized water is kept sealed inside the vapor chamber laser-welded to the aluminum frame to transfer heat away from the powerful A19 Pro chip, helping the chip operate at even higher performance levels. Heat is transferred into the forged aluminum unibody, where it is evenly distributed throughout the system, managing energy and surface temperature to deliver incredible performance while remaining comfortable to hold. The unibody design allows space for a larger battery, and with the performance of the A19 Pro chip and advanced energy management capabilities of iOS 26, the iPhone 17 Pro Max delivers the best battery life ever seen on an iPhone. Both versions can charge to 50% in 20 minutes with a high-power USB-C power adapter (optional) like the 40W Power Adapter with up to 60W output.
Stunning Display and Market-Leading Durability
With sizes of 6.3 inches and 6.9 inches, the Super Retina XDR displays are protected by Ceramic Shield 2, a material tougher than any glass or ceramic on smartphones, with a new coating designed by Apple that provides three times better scratch resistance and enhances anti-reflective properties to reduce glare. The stunning displays feature ProMotion technology up to 120Hz, Always-On display, and outdoor brightness of 3000 nits — the highest ever on an iPhone — and outdoor contrast improved by two times. For the first time, Ceramic Shield protects the back of the device, providing four times better crack resistance compared to the glass back on previous models.
A19 Pro: The Most Powerful and Efficient iPhone Chip Ever
A19 Pro is Apple’s most powerful iPhone chip. When paired with the vapor chamber designed by Apple, the A19 Pro chip enables the iPhone 17 Pro and iPhone 17 Pro Max to deliver up to 40% better sustained performance compared to the previous generation — ideal for gaming, video editing, and running large language models. The 6-core CPU is the fastest CPU on a smartphone, and the 6-core GPU architecture includes a Neural Accelerator integrated into each GPU core, along with larger cache and more memory than A18 Pro. The GPU works in parallel with the new 16-core Neural Engine to run AI models, render stunning graphics, and handle AAA games like Arknights: Endfield, supporting high-speed hardware ray tracing and higher frame rates.
The iPhone 17 series introduces N1, a new wireless connectivity chip designed by Apple, supporting Wi-Fi 7, Bluetooth 6, and Thread. In addition to supporting the latest generation of wireless technologies, N1 enhances overall performance and reliability of features like Personal Hotspot and AirDrop.
Pro Camera System for Endless Creativity
The iPhone 17 Pro and iPhone 17 Pro Max feature Apple’s best camera system ever with higher resolution sensors on both the front and back, equivalent to eight professional lenses right in users’ pockets. The three 48MP Fusion cameras capture sharper and more detailed images. The new 48MP Telephoto camera features a next-generation tetraprism design with a sensor 56% larger than the previous generation to improve sharpness in high-light conditions and deliver more detail in low-light photos. The new 4x optical zoom feature at 100mm provides a classic lens for portrait photography, while the 8x optical zoom feature at 200mm, the farthest ever on an iPhone, allows users to get closer and offers more creative options. With the updated Photonic Engine, the image processing workflow employs more machine learning technology to retain natural detail, reduce noise, and significantly improve color accuracy. Digital zoom has also increased to 40x when capturing photos, giving users even more options to customize photos with the new generation Photography Styles, including the new Bright style in iOS 26 that enhances skin tones and applies consistent hues throughout the image.
The iPhone 17 Pro and iPhone 17 Pro Max introduce an all-new Center Stage front camera that enhances the photography and video recording experience. For the first time on an iPhone, the front camera with a completely new square sensor provides a wider field of view and higher resolution — up to 18MP for photos — delivering more detailed captures. Users can now shoot photos and videos in both portrait and landscape orientations while holding the iPhone vertically. When taking group photos, the Center Stage feature will use AI to automatically widen the field of view by rotating from portrait to landscape to ensure everyone is included in the frame. The Center Stage front camera supports ultra-stable video recording in 4K HDR format. Additionally, users can simultaneously record on both front and back cameras with the Dual Capture feature, perfect for capturing moments while talking directly to the camera. When making calls through FaceTime or third-party apps, the Center Stage feature ensures users remain stable and properly positioned in the frame.
Market-Leading Features
With powerful features such as Dolby Vision HDR recording, 4K120 fps, ProRes Log, and ACES support, the iPhone leads the market in smartphone video recording. The iPhone 17 Pro and iPhone 17 Pro Max open up even more creative potential as the first smartphones to support ProRes RAW, Log 2, and Genlock, a technique used to synchronize video across multiple cameras and inputs. This allows creators to achieve precise, professional transitions and advanced creative techniques without spending hours manually aligning each frame. Genlock is supported by the new Blackmagic Design Camera ProDock, and ProRes RAW is supported by Final Cut Camera and Blackmagic Camera, with APIs available for developers.
Bringing iOS 26 with New Apple Intelligence Features
iOS 26 elevates the iPhone experience with a stunning new design, powerful Apple Intelligence features, and meaningful improvements to the applications users use daily. The new Liquid Glass design makes apps and system experiences more vibrant and engaging, allowing for greater focus on content while still providing the familiar feel of iOS. Apple Intelligence now can translate displayed text and playing audio with the Live Translation feature, enabling users to communicate across languages in Messages, FaceTime, and Phone apps. The updates to visual intelligence allow users to take screenshots and easily search or interact with any content they are viewing on their iPhone screen. The device-side platform model at the core of Apple Intelligence has been made available to developers, along with new apps that provide smart, privacy-preserving experiences that users can utilize offline. New screening tools for calls and messages help filter out distractions so users can focus on their most important conversations. iOS 26 also launches new features in CarPlay, Apple Music, Maps, and Wallet, as well as the brand new Apple Games app, providing users with a platform to enjoy all games.
New Gorgeous Accessories
The iPhone 17 Pro and iPhone 17 Pro Max launch new accessories:
- The TechWoven Case features a new technical fabric woven from multiple color fibers, creating a multidimensional texture and rich color depth, while having a protective coating to resist scratches and stains. The TechWoven Case will be available in five colors: black, blue, purple, sienna brown, and green.
- The Transparent MagSafe Case for the iPhone 17 Pro is crafted from a blend of transparent polycarbonate and flexible material with scratch-resistant coating on the inside and outside.
- The MagSafe Silicone Case will be available in six beautiful colors: orange, ceramic brown, glow-in-the-dark yellow, smoked purple, deep blue, and black.
- The new Crossbody Strap can be paired with the TechWoven Case and silicone cases for hands-free carrying of the iPhone. Handcrafted from 100% recycled fibers, the smooth strap fits comfortably, with integrated flexible magnets and a stainless steel sliding mechanism for easy length adjustment, while keeping both straps securely aligned. The Crossbody Strap will come in 10 colors: black, light gray, blue, light blue, purple, sienna brown, green, glow-in-the-dark yellow, light tan, and orange.
iPhone 17 Pro and the Environment
Apple’s 2030 goal is an ambitious target for the company to achieve carbon neutrality across all of its operations by the end of the decade by reducing emissions from its three largest sources: materials, energy, and transportation. The iPhone 17 Pro and iPhone 17 Pro Max are made from 30% recycled materials, including 100% recycled cobalt in the batteries and 100% recycled gold in the plating of all Apple-designed circuit boards. Both versions are produced with 40% renewable energy, such as wind and solar power, throughout the supply chain. The products are also designed for durability, repairability, and provide leading software support in the market while meeting Apple’s high standards for energy efficiency and safe chemicals. The paper packaging is made from 100% fiber and is easily recyclable.
Pricing and Availability
- The iPhone 17 Pro will have a doubled storage starting capacity of 256GB, as well as options for 512GB and 1TB. The iPhone 17 Pro Max will offer storage options of 256GB, 512GB, 1TB, and for the first time a 2TB storage option. The iPhone 17 Pro comes in cosmic orange, deep blue, and silver, starting at 34,990,000 VND; the iPhone 17 Pro Max starts at 37,999,000 VND.
- Customers in more than 63 countries and regions, including Australia, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, and Vietnam, will be able to pre-order the iPhone 17 Pro and iPhone 17 Pro Max starting at 5 AM on Friday, September 12, PDT. The products will be available from Friday, September 19. The iPhone 17 Pro and iPhone 17 Pro Max will be available in 22 additional countries and regions starting Friday, September 26.
- iOS 26 will be available as a free software update on Monday, September 15. Some features may not be available in certain regions or languages. Availability of features may vary due to local laws and regulations. For more information on feature availability, visit apple.com.
- Apple Intelligence will be available in beta and support the following languages: English, French, German, Italian, Portuguese (Brazil), Spanish, Simplified Chinese, Japanese, and Korean. Other languages will launch later this year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Traditional Chinese, and Vietnamese. Some features may not be available in certain regions or languages. To check available features and languages, as well as system requirements, visit support.apple.com/vi-vn/121115.
- The TechWoven MagSafe Case will be priced at 1,668,000 VND, the Transparent Case will be priced at 1,403,000 VND, the MagSafe Silicone Case will be priced at 1,403,000 VND, and the Crossbody Strap will be priced at 1,668,000 VND. The MagSafe Fabric Wallet will be sold for 1,668,000 VND and will come in black, navy blue, deep blue, purple, fox orange, and moss green.
- The 40W Power Adapter with up to 60W output designed by Apple will be sold for 1,177,000 VND, and the 25W MagSafe Charger certified Qi2 will be sold for 1,177,000 VND for 1-meter length or 1,403,000 VND for 2-meter length.
- AppleCare provides superior maintenance and support services with flexible options for Apple users. Customers can choose the AppleCare+ plan to protect their newly purchased iPhone for multiple products with just one warranty package. The package will cover incidents like drops and spills, theft and loss coverage on eligible products, battery replacement services, and 24/7 support from Apple Experts. For more information, please visit apple.com/applecare.
- iCloud+ plans start from just 19,000 VND per month, providing additional storage to safely keep photos, videos, files, and other data in the cloud, accessible across devices. iCloud+ also allows access to premium features like creating events in the Apple Invite app, as well as Secure Forwarding, Hide My Email, Custom Email Domain, and Secure HomeKit Video. With the Family Sharing feature, users can share their subscription with five other family members at no extra cost.
- Customers who purchase the iPhone 17 Pro and iPhone 17 Pro Max will receive three months of free access to Apple Arcade, Apple Music, and Apple TV+ with new subscriptions. Offers and service availability may vary by region. Visit apple.com/promo for more information.